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  Sales Tools   :::   Product Presenter  
Key uses: Assortment Planning

Product Presenter helps you communicate your seasonal product story with your Sales Team, Licensees and Retail partners featuring the products that are right for each channel. Using the drag and drop visual tools it is simple to build to a cross-merchandised visual assortment.. Assortments can be built using a variety of segmentation strategies. Product Presenters flexibility allows you to define the segmentation strategy to is appropriate to your business, your customer – delivery date, collection, department, gender or a combination.
Use the 2-D fixture feature communicating the store presentation, recommended fixtures, P.O.P and associated product needed to fill the recommended fixtures. Include video to showcase product presentations or in-store, sales rep product training.

Impacts
  • Selecting specific products for each Retailer’s customer base ensures improved sell-through and better ROI.
  • Expand the buy and dedicated floor space by providing the retailer with a complete presentation.
  • Improve margins, increase turn rates, reduce mark-downs and improved sell-through by offering a more compelling product story at the retail level.
  • Get orders in quicker by providing the retailer with a comprehensive and easily updated business plan.

Line Planning
Merchandising
Assortment Planning
Financial Planning
Typical Industry Uses
 
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